About Chris Escobar β€” ChrisGTP
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Global Content Operations Β· 15 Years Β· 3 Continents

The operator who learned
that AI is the leverage
corporate careers never give you.

I spent 15 years building content operations at NBCUniversal’s Telemundo, IBM’s The Weather Channel, and some of the world’s biggest media and tech brands. I built systems that scaled across Europe, Asia, and the Americas. Then I realized every framework I’d spent a decade mastering could be compressed into a prompt β€” and handed to anyone with the expertise and the ambition to use it.

NBCUniversal Β· Telemundo IBM Β· The Weather Channel VMLY&R Β· Cheil Worldwide Multilingual Β· Global ops El Salvador β†’ New York
15+Years in global content ops
$10M+Revenue generated at Weather.com
12+Countries reached
3Continents of media operations
2018Communicator of the Year

Career trajectory

Every stop built a skill.
ChrisGTP is where they converge.

2008–2012
Pencho y Aida Β· El Salvador
Where it started β€” social media, radio coordination, and learning to build an audience from zero in a resource-constrained environment.
2012–2016
VMLY&R Β· Cheil Worldwide
Global campaigns for Samsung, Coors Light U.S. Hispanic, The North Face. Where brand positioning and multicultural content strategy became fluent.
2016–2020
IBM Β· The Weather Channel
Built multilingual video production ops from scratch across 12+ countries. Generated $10M+ in global partnership revenue across Europe, North America, and Asia.
2020–2023
NBCUniversal Β· Telemundo
Content operations bridging Telemundo and Peacock β€” VOD pipeline, original content, the Tplus brand launch, and live entertainment specials at scale.
2024–Now
ChrisGTP
The frameworks that took 15 years to build, compressed into prompts β€” and opened to every professional willing to use them.
The origin

There’s a moment every corporate professional recognizes: the one where you realize you know exactly how to solve a problem that most people are paying consultants $300 an hour to fumble through. You’ve been inside the machine. You know how content actually scales. You know what a real content supply chain looks like. You know the difference between a campaign that converts and one that just looks good in a deck.

For me, that moment came at the intersection of 15 years of global media operations and the emergence of tools that could finally translate institutional knowledge into immediately deployable output. At IBM’s The Weather Channel, I had built multilingual video operations across a dozen countries from zero β€” and I realized the frameworks behind that work could be compressed into prompts that any smart professional could run in 20 minutes.

Whether I was building content supply chains at Telemundo and Peacock, generating $10M in global partnership revenue at weather.com, or running multicultural campaigns across Latin America and Asia β€” every role was adding to the same library: a deep understanding of how great content operations actually work at scale.

ChrisGTP exists to open that library. The expertise is already there in every corporate professional who’s been doing serious work for a decade or more. The prompts hand you the system to deploy it.

AI isn’t the shortcut. It’s the leverage that 15 years of institutional knowledge finally deserves.
β€” Chris Escobar, Founder of ChrisGTP
Career highlights
Content Operations Manager2020–2023
NBCUniversal Β· Telemundo Enterprises
Managed content flow between Telemundo and Peacock β€” including next-day VOD pipeline, original programming, the launch of the Tplus streaming brand, and live entertainment specials at scale. Oversaw the operational bridge between one of the largest Spanish-language media networks and NBCUniversal’s flagship streaming platform.
Global Partnerships & Content Operations2016–2020
IBM Β· The Weather Channel / weather.com
Built multilingual video production and content operations from zero, scaling delivery across 12+ countries in Europe, North America, and Asia. Generated over $10M in global partnership revenue. Managed cross-functional teams across multiple time zones, with particular focus on Asia-Pacific partnerships and India market expansion. Recognized with Communicator of the Year award, Don Bosco University, 2018.
Content Operations Manager2014–2016
Allen Media Digital
Streamlined OTT content delivery and onboarded content partners across a growing digital distribution network. Built cross-functional workflows that reduced time-to-platform for new content and established scalable systems for ongoing content partner management.
Digital Marketing & Social Media Strategist2012–2014
VMLY&R Β· Cheil Worldwide
Led digital marketing and social media campaigns for major global brands including Samsung Latin America, Coors Light U.S. Hispanic (Refresca Tu FΓΊtbol, Refresca Tu MΓΊsica), and The North Face Central America. Built multicultural content strategies that connected global brands to regional and Spanish-speaking audiences across the Americas.
Social Media & Coordination Manager2008–2012
Pencho y Aida Β· El Salvador
Managed social media presence and production coordination for one of El Salvador’s most popular morning radio programs. The foundation of everything: audience intuition, content rhythm, and the ability to build something from nothing β€” skills that have applied at every scale since.
Education & recognition
Bachelor’s Degree Β· Communication & Multimedia
Don Bosco University Β· El Salvador
Graduated with honors. Academic foundation in communications, multimedia production, and digital strategy β€” applied across global markets in every role since.
πŸ† Communicator of the Year, 2018
What colleagues say
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Chris is a world-class leader who gets stuff done. At Weather.com, he built a multilingual, global video production operation from zero to delivering great content to more than a dozen countries. Total self-starter, focused, fun and builds teams that are hyper focused, loyal and ready to dig in.

NK
Neil Katz
Global Head of Content Β· The Weather Company, IBM
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I had the opportunity to work with Chris for the past 3 years, supporting our India partner. He is very experienced and knowledgeable in the content & social media space. He has a clear passion for content quality and audience. He works tirelessly supporting Asia timezone even though he is based in New York. I truly thanked him for his commitment and support for growing the business in Asia.

EC
Eva Chia
Sr Strategic Partnerships Manager, APAC Β· IBM
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Perhaps the most valuable thing Chris brings to the table is a team-mindedness that helps elevate the work of everyone he encounters. He’s a self-starter and always takes it upon himself to go beyond what is required of him. He’s always the first to go out of his way to learn a new skill and to brainstorm new ideas that can help better his team and workplace.

NB
Nicole Bonaccorso
Senior Editor Β· IBM
Connect

Work with Chris

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