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7 min read
The niche trap: why “narrowing down” is the wrong frame entirely
Every piece of advice for side business builders says the same thing: “niche down, niche down, niche down.” It’s not wrong — but the framing is. The goal isn’t to shrink your audience. It’s to own a conversation nobody else is having with any authority.
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Opening line
The advice to “niche down” has helped a lot of people. It has also produced a generation of consultants so narrowly defined they can’t grow — and so broadly defined their ideal client can’t find them.
7 min read
The 4-hour side business week: what actually moves revenue
If you have 4 hours a week and you’re spending them on the right things, you have more than enough to build a side business that earns real money. Here’s the operating framework.
6 min read
Price anchoring for non-salespeople: the one reframe that makes $3K feel like a bargain
The buyer’s “is this expensive?” question is never really about the number. It’s about the reference point they’re using — and you control that reference point.
6 min read
The five AI prompts I use every single week without exception
Not the shiniest or most complex. Not the ones that impressed me most when I first ran them. The five that actually show up in my workflow every single week — and produce output I use every time.
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Opening line
I’ve tried approximately 400 prompts this year. Most were interesting experiments. Five became infrastructure.
6 min read
How to write a cold email that gets a reply from someone who’s never heard of you
Three structural moves that separate emails that get replies from emails that get deleted. None of them are about subject lines.
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